Allergan CEO: Botox is a ‘Russian doll’ of benefits ranging from cosmetic to medical
Of all your worldly possessions, your youth may be one of the most fleeting. Sometimes it feels like one day you’re exposing your skin to inclement weather, environmental toxins and unhealthy food, only to wake up the next morning with wrinkles and frown lines. Physically, you feel as energetic as ever, but where did that clear, smooth skin go?
Today, Americans in their 40s, 50s and 60s are facing more pressure to stay competitive in the job market. Although a solid work history and strong references are important, looking good can help you hold your own against the wave of younger rivals entering the workforce.
This may be one of the reasons that 11 million people in the U.S. have sought a Botox treatment to date, making this procedure one of the most popular non-surgical cosmetic techniques, according to the official Botox website.
Botox is popularly known as a beautifying technique, a substance that is created from the bacterial-derived botulinum toxin. When injected, the protein relaxes targeted muscles, reducing the appearance of frown lines and wrinkles around vulnerable areas of the face such as the eyes, mouth and nose.
The rejuvenating treatment helps restore a youthful appearance, allowing more experienced members of the workforce and older job seekers look as fresh and energetic as they feel. This can help boost their self-esteem and enable them to feel more confident when competing in today’s youth-driven job market.
Botox is best known for this purpose, but has been called “a Russian doll” by David Pyott, CEO of Allergan, the Fortune 500 company behind this so-called “face-life in a bottle.” The nickname, he told CNN News, comes from the fact that the company continues to discover new and useful medical purposes for this treatment.
Patients with strabismus – also called crossed or misaligned eyes – have benefited from the injection, while many others who suffer from chronic migraines have found relief thanks to Botox.
Earlier this year, Allergan announced that it is seeking approval for the use of the substance as a treatment for overactive bladders.
In the meantime, the famous procedure is rejuvenating and revitalizing faces all over the country, from star-studded celebrities to regular people who want to look young again.
“No one doubts the remarkable results that can be achieved with Botox,” said dermatologist Paul Getz. “More and more minimally invasive cosmetic options are being developed. As we keep our eyes on the future of cosmetic medicine, we’re staying focused on what really matters – the confidence and appearance of the man or woman sitting right across from us.”