Today’s youth-obsessed culture applies not only to women, as men are increasingly becoming concerned about looking older, especially when it comes to how appearance may affect their careers. The baby boomers are getting older and their younger counterparts are well into the job market, competing with ample energy and experience. So, what’s a man to do?
It appears as though more men are turning to minimally invasive cosmetic procedures in order to get a leg up on the competition.
“More and more men are interested in taking advantage of the facial rejuvenation treatments that women have known about for years,” said Los Angeles plastic surgeon Babak Azizzadeh, M.D.
The American Academy of Plastic Surgeons (AAPS) reported that the top five most popular procedures among men are laser hair removal, microdermabrasion, chemical peels, soft tissue fillers and Botox injections, which is the most sought-after treatment. The number of men getting the wrinkle-smoother increased by 9 percent from 2009 to 2010, according to the AAPS, while the rates of laser hair removal went up by 4 percent during that time period.
The AAPS also reported that liposuction among men increased by 7 percent between 2009 and 2010, eyelid surgery rose by 4 percent and breast reduction surgery went up by 6 percent.
In total, the number of men receiving minimally invasive cosmetic procedures spiked 45 percent from 2000 to 2010. On the other hand, rates of males getting more invasive surgeries decreased by 48 percent over the decade, according to the AAPS.
Some attribute this disparity between invasive and minor procedures to the fact that men today want more subtle changes.
“It is important that plastic surgeons have adequate experience performing cosmetic surgeries on men to ensure that male patients receive natural looking results,” said Azizzadeh. “In addition to surgical technique, it is also important men find a surgeon that understands the importance of subtlety. Male patients often prefer more conservative results so that they do not end up looking like they have had a lot of work done.”
An article in the La Jolla Light reports that men are steering away from the cowboy look and moving toward a more modern appearance. Today’s icons are Justin Timberlake, Kanye West and Mad Men’s Don Draper, not the Marlboro Man, the news source stated.